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‘Money Parenting’ — the process of educating children on the financial and social
responsibilities that come with money
Money parenting in Asia at a glance
Age where most Asian children start learning about money
59%
of parents think both are responsible for money parenting
51%
But most Asian parents don’t know if they’ve been successful at money parenting
The 4 money goals Asian parents want their children to achieve
So HOW
do children learn about money?
Through experience, with some parental guidance
With a savings account their parents started for them
In what WAYS can parents help their children?
43%
want to learn more about money management themselves
35%
want to know what OTHER parents are doing
Know your money parenting persona for best results
5 money parenting styles
Freestylers
“My children should learn through experience”
Facilitators
“I want my children to be personally responsible”
Nurturers
“My children should cultivate proper money values”
Go-getters
“I will actively teach my children to manage their finances”
Balancers
“Money matters, but other things are just as important”