What should I know as a parent?

How to nurture your child’s knowledge about money

Teaching your child about money may seem daunting but it is actually a very simple concept and one that you should definitely start on while they are still young.

What kind of money parent are you? Take our 2-min quiz to find out.

When your children are young, you teach them so many things. You teach them to learn the alphabet, to read, to write, to count, to clean up after themselves and so much more. But there’s one more thing I added to that list — teaching my 5-year-old about money. Yes, money. And it’s easier than you’d think.

My husband and I are Nurturers, which is why we see money parenting as very important. In fact, Nurturers like us believe that it’s the responsibility of parents, and that teaching children about money is something that should be done together, providing guidance and clear advice. (Want to find out your money parenting persona? Take our 2-min quiz here.)

We seek to achieve that our children:

  • acquire financial knowledge,
  • learn how to budget and save, and
  • learn the difference between a want and a need

And we are very disciplined with our finances and have clear goals. This is something that we want to teach our children, so why not start early?

Nurturing knowledge starts early

how-should-i-be-investing-as-a-parent-2

Jim Brown, a financial expert for over 30 years, puts it quite simply — “Teaching your children about money doesn’t have to be complicated. You either put in the effort and time, or you don’t”1.

I used to think that money was a big, complicated concept. Then I came to realise that just like everything else, when you break it down to a child’s level, it really is quite simple.

Like what Jayne A. Pearl, the author of Kids and Money: Giving Them the Savvy to Succeed Financially says, when children are very young, it’s really  easy to work money concepts into their imaginary games2, like playing pretend store or restaurant. When I started doing this myself, I found there was so much I could teach my son on a daily basis. Trust me when I say they understand more than you’d expect them to.

Also, it helps that children are curious about anything and everything. As a parent, you’d definitely know what it’s like being bombarded by their never-ending questions. This excitement is a huge advantage.

When my husband and I began the money lessons, we started with simple games: imaginary play like tea parties, owning an ice-cream shop and even shopping at a supermarket. We noticed that our son caught on to the ideas rather quickly.

We enforced money lessons in savings by giving him a savings box and letting him deposit coins he’d earned with good behaviour in it. And we also made it a point to bring him along when we ran errands.

He’s since accompanied us to the bank, store, and even the ATM, because everyday experience is important for us as Nurturers — and of course this is always better when complemented with clear, consistent guidance from us parents. We had open discussions with him about money: the basics of how it works, how we earned money, and how we used it.

Over time, he’s started working with us to make grocery lists and to budget for simple things like our weekly supermarket trips, dinner outings or how much we would spend when we went on playdates. He’s even begun to helpfully point out super saver deals when we were shopping — what he can read anyway.

how-should-i-be-investing-as-a-parent-2

Why it’s important to start young

Now, on to why it is important that you start your money parenting journey sooner rather than later.

According to a 2013 Cambridge University Study, “children are already able to grasp money concepts at age three, and by age seven, their money habits are already set.”3

Thinking about it, teaching children about money is a lot like teaching them table manners, making them understand the importance of telling the truth, or saying “please” and “thank you”. These are habits we strive to build in our child from young with active guidance as Nurturers, and money habits are no different.

You want your child to understand the importance of money, its worth, and the habits they should have when it comes to handling money. What better time to start this than when they are young, impressionable and absorb everything like a sponge?

So don’t be intimidated by the idea of money. Just keep things simple and get on board your money parenting journey. Remember, teaching your 5-year old about money can really be easy and fun!

Get #MoneyParenting insights in your inbox

Insider access to the latest content, tools and events

Your privacy is important to us. Learn about our privacy policy and how we protect your personal details.

This document is produced by Eastspring Investments (Singapore) Limited and issued in:

Singapore by Eastspring Investments (Singapore) Limited (UEN: 199407631H)

Australia (for wholesale clients only) by Eastspring Investments (Singapore) Limited (UEN: 199407631H), which is incorporated in Singapore, is exempt from the requirement to hold an Australian financial services licence and is licensed and regulated by the Monetary Authority of Singapore under Singapore laws which differ from Australian laws

Hong Kong by Eastspring Investments (Hong Kong) Limited and has not been reviewed by the Securities and Futures Commission of Hong Kong.

Indonesia by PT Eastspring Investments Indonesia, an investment manager that is licensed, registered and supervised by the Indonesia Financial Services Authority (OJK).

Malaysia by Eastspring Investments Berhad (200001028634/ 531241-U) and Eastspring Al-Wara’ Investments Berhad (200901017585 / 860682-K).

Thailand by Eastspring Asset Management (Thailand) Co., Ltd.

United States of America (for institutional clients only) by Eastspring Investments (Singapore) Limited (UEN: 199407631H), which is incorporated in Singapore and is registered with the U.S Securities and Exchange Commission as a registered investment adviser.

European Economic Area (for professional clients only) and Switzerland (for qualified investors only) by Eastspring Investments (Luxembourg) S.A., 26, Boulevard Royal, 2449 Luxembourg, Grand-Duchy of Luxembourg, registered with the Registre de Commerce et des Sociétés (Luxembourg), Register No B 173737.

Chile (for institutional clients only) by Eastspring Investments (Singapore) Limited (UEN: 199407631H), which is incorporated in Singapore and is licensed and regulated by the Monetary Authority of Singapore under Singapore laws which differ from Chilean laws.

The afore-mentioned entities are hereinafter collectively referred to as Eastspring Investments.

The views and opinions contained herein are those of the author, and may not necessarily represent views expressed or reflected in other Eastspring Investments’ communications. This document is solely for information purposes and does not have any regard to the specific investment objective, financial situation and/or particular needs of any specific persons who may receive this document. This document is not intended as an offer, a solicitation of offer or a recommendation, to deal in shares of securities or any financial instruments. It may not be published, circulated, reproduced or distributed without the prior written consent of Eastspring Investments. Reliance upon information in this document is at the sole discretion of the reader. Please carefully study the related information and/or consult your own professional adviser before investing.

Investment involves risks. Past performance of and the predictions, projections, or forecasts on the economy, securities markets or the economic trends of the markets are not necessarily indicative of the future or likely performance of Eastspring Investments or any of the funds managed by Eastspring Investments.

Information herein is believed to be reliable at time of publication. Data from third party sources may have been used in the preparation of this material and Eastspring Investments has not independently verified, validated or audited such data. Where lawfully permitted, Eastspring Investments does not warrant its completeness or accuracy and is not responsible for error of facts or opinion nor shall be liable for damages arising out of any person’s reliance upon this information. Any opinion or estimate contained in this document may subject to change without notice.

Eastspring Investments companies (excluding joint venture companies) are ultimately wholly owned/indirect subsidiaries of Prudential plc of the United Kingdom. Eastspring Investments companies (including joint venture companies) and Prudential plc are not affiliated in any manner with Prudential Financial, Inc., a company whose principal place of business is in the United States of America or with the Prudential Assurance Company Limited, a subsidiary of M&G plc (a company incorporated in the United Kingdom).