#MoneyParenting and Eastspring

Eastspring Investments, a part of Prudential plc, is firmly invested in your future and the communities across Asia. We mean it when we say, we are Experts in Asia. Invested in Your Future. When it comes to #MoneyParenting, let’s do it right together.

Interactive kit: Conversation starters

Eastspring Investments, a part of Prudential plc, is firmly invested in your future and the communities across Asia. We mean it when we say, we are Experts in Asia. Invested in Your Future. This guides everything we do.

Preparing our children for future financial challenges begins with setting the right examples. We are here to help build the next generation of Malaysian kids who are money smart.

Raymond Tang, CEO Eastspring Investments Malaysia

Empowering you to better your child’s future

As parents ourselves, we want our children to understand the value of money. This is so they can make informed financial decisions to secure a better future. Our passion for financial education and empowerment spurred us to create #MoneyParenting. We aim to empower parents everywhere with the confidence and know-how to coach their child towards a financially successful life.

This journey starts with you. Because you are not only a “mom” and “dad”. You are also their role model, actively shaping their beliefs and attitudes every day. It is therefore important to conscientiously better your money parenting skills.

When it comes to money parenting, let us do it right together.

Empowering you to better your child’s future

Our #MoneyParenting journey began with a study into the beliefs, attitudes, and challenges of parents in Asia. This research is the largest of its kind done across the region. Speaking to parents of various ethnicities and age groups, across a range of income levels and education backgrounds, we were able to develop a picture of the different characteristics, tendencies, and money parenting styles, or what we call personas across the markets.

10,000 parents across 9 Asian markets
 

95% of parents agree that money parenting is very important.

 

25% of parents think they are good at money parenting

 

51% of parents are not confident about money parenting

Download white paper

Our partners in this journey

Besides leveraging research and in-house capabilities, we work rigorously with a panel of qualified partners to continuously deliver useful content to make this an enriching journey for you. They include: