Lilian Tham

Non-Independent, Non-Executive Director

Ms. Lilian Tham joined Eastspring in January 2021 with responsibility for operations, technology, digital, data and administrative support, as well as other strategic growth and change initiatives. She is a member of the Executive Management Committee.

Prior to Eastspring, Lilian worked at Schroders for 26 years where, most recently, she was the Asia Pacific COO with oversight of Operations, Investment Services and Technology, Change and Innovation across the region.

Lilian held a variety of technology and operational roles during her time at Schroders, including COO for Singapore and Head of Operations & Technology for Asia Pacific.

She is a Fellow of the Institute of Banking and Finance Singapore and actively volunteers her expertise in various industry associations and committees.

Yap Siok Hoon

Executive Director

Yap Siok Hoon is the Chief Executive Officer for Eastspring Investments Malaysia. Siok Hoon was appointed as Executive Director of Eastspring Investments Berhad on 15 May 2024. She joined Eastspring Investments Berhad (“Eastspring”) in November 2013 as Chief Sales & Marketing, responsible for the development and execution of Eastspring’s distribution, product and marketing strategies. Siok Hoon brings with her 26 years of financial industry experience, including 11 years at Eastspring covering retail and institutional business development, sales and marketing, distribution channel development, training and product development.

Prior to joining Eastspring, Siok Hoon was head of the retail client solutions & services group of a well established fund management company in Malaysia, overseeing the management company’s retail unit trust business. She started her career with Hong Leong Asset Management (HLAM) in April 1997 and has held many senior management positions, ultimately rising to a position of general manager, client solutions group in 2011.

Siok Hoon holds a Bachelor (First Class Honours) in Business Administration degree from Universiti Utara Malaysia.

Dato' Saiful Bahri Bin Zainuddin

Independent Director, Non-Executive Director

Dato’ Saiful Bahri bin Zainuddin was appointed as Independent Non-Executive Director of Eastspring Investments Berhad on 20 June 2022. He graduated with a Bachelor of Science degree in Economics & Finance from Western Michigan University, United States of America in 1985, and has attended the Global Leadership Development Programme at Stanford University, United States of America and Financial Institutions Directors Education Programme (FIDE) in 2018.

Currently, Dato’ Saiful Bahri’s other directorships are Independent Non-Executive Director of KAF Investment Bank Berhad where he chairs the Nomination and Remuneration Committee and sits on KAF Investment Board, Audit Committee and Risk Committee. He is the Chairman of PT KAF Securitas Indonesia. He also sits on the Investment Committee Board of Eastspring Investments Berhad. He was the Financial Adviser to the State Government of Negeri Sembilan and a member of the Negeri Sembilan State Government Think Tank and most recent appointment, Audit Committee Member for Universiti Sains Islam Malaysia (USIM).

Dato’ Saiful Bahri was appointed by the Minister of Finance as Independent Non-Executive Director of Bursa Malaysia Berhad in 2008 and a Board Member of Bursa Malaysia Securities Berhad and Bursa Malaysia Securities Clearing Sdn. Bhd. from April 2015. He was then appointed as Senior Independent Director for his active role as a Director and in addition to his Board member role he also sits on Committees for Market Participation, Risk Management and Nomination & Remuneration. He is a former Member of the Securities Commission’s Securities Law Consultative Committee and he was previously on the Board of Trustee for the Bumiputera Dealer Representative Education Fund and the Bumiputera Training Fund. Dato’ Saiful Bahri was appointed as an Advisory Council Member of the Secondary Market for the Securities Commission Malaysia and also was a Board Member of Securities Industry Dispute Resolution Centre (SIDREC), appointed to the Board on 28 April 2010.

Dato’ Saiful Bahri’s previously held positions include Executive Director of Affin Hwang Investment Bank, Executive Director of Affin Holdings, Managing Director of Affin Securities, Executive Director Dealing of Rashid Hussain Securities, and Chief Executive Officer/Executive Director Dealing of Fima Securities Sdn. Bhd. He was also attached to the Corporate Planning Division of Heavy Industries Corp. of Malaysia (HICOM).

J. Campbell Tupling

Independent Director, Non-Executive Director

J. Campbell Tupling was appointed as an Independent Director of Eastspring Investments Berhad on 15 August 2019. He was formerly the Executive Director and Chief Executive Officer of CIMB Principal Asset Management from 2008 to 2013. He is currently the South East Asia dealer for Caterham Cars and is focused on motorsports opportunities.

A Canadian, Tupling started his expatriate career in 1982 and worked for large finance multinationals in South America, Europe, the USA and Asia. His roles included audit, finance, CEO and regional positions.

In Malaysia he served as an elected member the board of the Federation of Investment Managers Malaysia from 2011 to 2013 and was involved in the creation of the Private Pension Schemes. He also is currently the Vice Chair of the Board of Governors of a major international school.

Yap Siok Hoon

Executive Director / Chief Executive Officer

Yap Siok Hoon is the Chief Executive Officer for Eastspring Investments Malaysia. Siok Hoon joined Eastspring Investments Berhad (“Eastspring”) in November 2013 as Chief Sales & Marketing, responsible for the development and execution of Eastspring’s distribution, product and marketing strategies. Siok Hoon brings with her 26 years of financial industry experience, including 11 years at Eastspring covering retail and institutional business development, sales and marketing, distribution channel development, training and product development.

Prior to joining Eastspring, Siok Hoon was head of the retail client solutions & services group of a well established fund management company in Malaysia, overseeing the management company’s retail unit trust business. She started her career with Hong Leong Asset Management (HLAM) in April 1997 and has held many senior management positions, ultimately rising to a position of general manager, client solutions group in 2011.

Siok Hoon holds a Bachelor (First Class Honours) in Business Administration degree from Universiti Utara Malaysia.

Benothini a/p Bascaran

Head of Risk, Compliance & Legal

Benothini Bascaran joined Eastspring Investments Berhad on 28 April 2017. She is responsible for driving and managing effective framework and controls in the areas of risk, compliance and legal with a view of ensuring that the company consistently maintains high and competitive standards. 

She has a total of 23 years of working experience at the date of joining of which almost 18 years were spent in Bursa Malaysia Berhad covering capital market regulation. Before joining Eastspring she was the Head of Group Compliance of one of the investment banks in Malaysia for about 4 years covering regulated businesses of the bank’s group of companies which included asset management business.

Benothini graduated with Bachelor of Law degree from the University of Malaya in 1993 and practiced law for about 2 years before joining Bursa.

Doreen Choo

Head of Investments

Doreen Choo joined Eastspring Investments Berhad (EIMY) in August 2018 as Head of Investments. With more than 20 years of industry experience, Doreen joined Eastspring from CIMB-Principal Asset Management (now known as Principal Asset Management Berhad), where she held fund management roles from 2005-2018.

Prior to that, Doreen worked at PricewaterhouseCoopers (PwC) from 1997- 2005, providing valuation and strategy advisory services, with a particular focus on equity valuations across various industries.

Doreen has been a Chartered Financial Analyst (CFA) charterholder since 2002 and holds a First Class Bachelor of Arts degree from the University of Malaya, majoring in Economics.

Bor Ngee Wha

Head of Finance

Bor Ngee Wha joined Eastspring Investments Berhad in September 2016 and is the Head of Finance. He is responsible for the company’s strategic planning and finance functions. He brings to the company over twenty years of financial management experience and spent almost twenty years in the unit trust management businesses with exposure in product development and fund valuation and administration.

Prior to joining the unit trust industry, he has been attached with various organisations involved in diverse industries, including property development, construction, resort management and software development.

Bor is a qualified accountant with membership in the Malaysian Institute of Certified Public Accountants (MICPA) and a certified member of the Financial Planning Association of Malaysia (FPAM).

Edwin Tia

Head of Operations and IT

Edwin was appointed as Head of Operations and IT effective 1 July 2022 with responsibility for retail operations, client services, fund accounting, information technology and digital transformation.

Edwin joined Eastspring in December 2004. He has held various roles in Product and Marketing and was Head of the Business Support and Analytics Department since 2014. During this period, he led several digital initiatives jointly with Operations and IT to improve customer and distribution experience and distribution support. Edwin brings with him over 26 years of working experience with more than 17 years held in senior positions in the asset management industry. Prior to Eastspring, he was attached with various organisations mostly involved in finance and advertising.

Edwin holds a Bachelor of Science in Business Administration, majoring in Accounting and Finance, from Southeast Missouri State University, USA.

Lewis Lam Yoke Liang

Head of Human Resources

Lewis Lam is the Head of Human Resources at Eastspring Investments Berhad, a position he has held since August 2015. He is responsible for leading the Human Resource and Administration Department (HRAD) at the company.

With over 20 years of HR experience, Lewis brings a wealth of knowledge in compensation and benefits, performance management, employee relations, learning & development, talent management, and HR systems. Prior to joining Eastspring, he worked at Prudential Assurance Malaysia Berhad for 6 years, where he played a key role in improving the company's Rewards, Performance, and Benefits framework, as well as leading the HR Relationship Management team. He also spearheaded the HR systems and process improvements that helped shape PAMB's human resource department.

Before his time at PAMB, Lewis worked in human resources for Hong Leong Bank and AIA. He has a Bachelor's degree in Accounting & Finance.

Ng Kai Chong

Head of Marketing

Mr. Ng Kai Chong is the Head of Marketing at Eastspring Investments Berhad. In his capacity of Head of Marketing, he oversees both the product development and marketing in Eastspring, responsible for the development of new products, life-cycle management of existing products and promotion of these products. His focus is to drive business growth through customer-centric innovation and effective market engagement.

He has more than 20 years of experience in the wealth management industry, spanning across various sectors and products. He is responsible for overseeing the marketing, product development and life-cycle management of investment products for the company.

Kai Chong has a strong background in the banking sector, where he has worked in both local and foreign banks. He has extensive knowledge and experience in unit trust, bancassurance and structured products and has also worked in several asset management companies, focusing on the areas of product development of unit trust and wholesale funds, private retirement schemes and private mandates. He is passionate about delivering quality wealth management solutions to clients and helping them achieve their financial goals.

Kai Chong holds a Bachelor of Science in Economics from the University of Warwick, United Kingdom. Kai Chong obtained his Capital Markets and Services Representative License in 2011 from Securities Commission.

Ooi Mei Foong

Head of Distribution

Ooi Mei Foong is Head of Distribution where she oversees the third-party business growth, mainly IUTA (Institutional Unit Trust Agent), Agency and Institutional Business. Her experience includes product development, product management and communications.

She joined Eastspring Investments Berhad in November 2013 as Head of Retail Business, responsible for the development and execution of Eastspring’s retail distribution, product, and marketing strategies. She brings with her more than 20 years of wealth management experience, including 11 years at Eastspring.

Prior to joining Eastspring, Mei was head of IUTA, Retail Client Group at Hong Leong Asset Management. Mei holds a professional qualification from the Institute of Chartered Secretaries and Administrators.